top of page
initial Empathy Map & Prototype
EMPATHISE
interviewing 20 office workers at cbd area @tanjong pagar
Figure 1.1 (popular reasons to why they do not use a reusable cup)
Inconvenient
Never see before
Don't bother
Empathy Map
EMPATHISE
Office-working adults
- Conscience-stricken for using disposable cups (body language)
- Unmotivated to wash and bring them out
-Throwing takeaway cups into any bin they see
​
-Using takeaway cups even though they have reusable cups
-Forgetting to use their reusable cups
- ”Reusable cups are Inconvenient and tedious to use and to wash”
​
-”Reusable cups are very expensive”
- “Takeaway cups are recyclable”
- “Takeaway cups are more convenient”
- Using takeaway cups saves time and cost
- Throwing into the recycling bin means they are recycling
User Journey Map
interviewing 20 office workers at cbd area @tanjong pagar
How much are you willing to pay for this?
​
Our team
Any feedback to improve the product?
Office worker
bottom of page