Define

Problem statement:

- Didn’t see that takeaway costs accumulate slowly

- Working adults are too busy to commit and remember using a reusable cup

- Working adults are not exposed to the impacts of takeaway cups on the environment./recycling process

- Know that buying a reusable cup is more cost-efficient in the long run

- Build a habit to use reusable cups to save the environment

- Be aware that using reusable cups can minimise waste, impact the environment positively

- Feel good about being eco-friendly

Working adults who regularly take away drinks with disposable cups